Informed Consulting
For Startups
Why Informed Consulting?
Accelerate growth with a hands-on partner
Today’s founders are creating new products to fulfill unmet market needs, but that’s in a long-standing, complex industry filled with nuance. It’s not simply B2B. It’s B2B2C, and every move counts.
Here at Informed Consulting, we understand that because we have decades of experience generating meaningful revenue in the complex health ecosystem. We’re different than other firms that provide complex deliverables but don’t have the expertise to help you execute them. We will guide you every step of the way.
With our support, you will sidestep common pitfalls and drive market adoption of your product.
Here’s how we’re different…
Product Market Fit & Channel Distribution
We identify the right market distribution channels for our clients.
Our team’s deep market awareness and experience combined with a well-defined market research process allow our clients to position their products for growth.
Related Services:
- Qualitative & Quantitative Market Analysis
- Product Readiness Assessment
- Pilot Program Advisement
Operations & Investment
We help our clients understand how and when to invest resources.
We know efficiency is key when working towards big goals with limited resources. Our wealth of knowledge means you avoid common industry pitfalls like misplaced timing, increasing headcount too quickly, or overinvesting in areas that fall flat.
Related Services:
- Scalable Growth Framework Development
- Partnership Optimization Consultation
- Investment Consultation
Growth Strategy
We take a hands-on approach to creating a viable go-to-market and sales strategy.
We pride ourselves on going beyond product distribution to strategic guidance on all elements of your brand, marketing, and sales strategy. We don’t simply provide consultative feedback; we work side-by-side with you to turn up the dial on all aspects of growth.
Related Services:
- Go-to-Market Strategy Development
- Pipeline Review
- Ongoing Marketing & Product Feedback
Our Services for Startup Founders & Revenue Leaders
Get the GTM support you need with a team that’s built to make an impact.
Startup Scorecard
Helping innovators stay on the right track, we analyze and report on your product viability and market readiness
- Business Review: 30-day comprehensive business review
- Market Research: 50+ key data points assembled and collected via interviews and surveys
- Scorecard: Startup Scorecard report featuring a summary of scores, observations, and recommendations
GTM Assessment
Informed consultants obtain valuable insights directly from potential buyers to design the optimal GTM distribution strategy for your solution.
- Strategy Review: 60-90 day comprehensive analysis of market viability and product fit
- Data-based Insights: Compilation of information based on direct feedback from target market
- Distribution Strategy: Identify and develop a clear distribution strategy for efficient revenue growth
GTM Execution
Our team of experts offers hands-on navigation of B2B2C product distribution and real-time coaching through benefit industry complexities.
- Strategic Distribution Partner: Act as an extension of your team to provide channel pipeline growth and create scalable revenue opportunities
- Deal Strategy & Coaching: Evaluate opportunity viability and develop distinct action plans for progression or close
- Expert Consultation: Ongoing consultation on high-impact strategic decisions including product, positioning, pricing, legal, and more
Custom Projects
Tap into 50+ years of combined digital health and benefits technology experience with our team of experts at Informed Consulting. Here are examples of recent custom projects we completed:
- Organizational Analysis: Conducted assessment of operational and strategic framework for leading Payroll & BenAdmin company to inform tactical decisions and improve market share sustainability
- U.S. Commercialization Strategy: Leveraged our extensive network to provide market analysis distribution strategy for international population health incubator and digital health solution
- Fractional CRO: Acted as interim CRO responsible for managing all revenue streams and building sustainable growth and profitability by aligning sales, marketing, and customer success teams